Fundraising Strategy Development

This course offers a deep dive into developing an effective fundraising strategy tailored for non-profit organizations. Participants will learn to set realistic goals, understand donor behavior, and explore various fundraising channels, with a special focus on integrating a compelling Theory of Change into their strategy. This course is ideal for enhancing the effectiveness and impact of fundraising efforts.

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Overview of Concepts Covered:

1. Setting Strategic Fundraising Goals: Aligning fundraising objectives with your organization's mission and capacity.

2. Donor Research and Engagement: Identifying and understanding your donor base for effective engagement.

3. Incorporating a Theory of Change: Utilizing your organization's Theory of Change to guide fundraising strategies and communicate impact.

4. Diversifying Revenue Streams: Exploring a mix of fundraising methods, including digital campaigns and major gifts.

5. Measuring Success: Techniques for evaluating fundraising efforts and adapting strategies based on data-driven insights.

 

Who It's Recommended For:

• Development Directors and Grant Managers seeking to enhance strategic planning in fundraising.

• Nonprofit CEOs and Chief Advancement Officers looking to align fundraising with organizational goals.

• Full Grant Teams for a comprehensive understanding of fundraising within the broader organizational strategy.